This week I was all set to do a review of New York Bridal Market, the bi-annual trade event where brands showcase their new collections to buyers. However I discovered that a children’s fashion shoot I styled and art directed in August 2014 was being featured in Junior Magazine (a family lifestyle website which features glorious children’s fashion), and I couldn’t resist sharing some images and discussing my creative process with you.

Deciding to do a children’s shoot has always been a passion of mine partly because I have a little one of my own and enjoy the endless dressing up options a little one brings. But more importantly the fun, creative process you can have styling and art directing children. So when the opportunity arose to do both and work with one of my favourite children photographer’s Eddie Judd I jumped at the chance.

For me as a stylist and art director, the creative process always starts with a concept and I remember seeing this gorgeous editorial image above from Vogue Paris for their Children’s supplement issue and got inspired by the Swiss Alps backdrop and the adventurous fun of the shoot. I then set about putting together a moodboard that depicted the mood I wanted to create. 

With fun and adventure as my inspiration above it was then a case of finding a gorgeous open space that would give me the feel of the Swiss Alps even though I was based in London, England. Luckily I do not live far from the countryside in Surrey and was able to find some great locations. I decided on Box Hill featured below which is renowned for its great scenic views and history.

With location and inspiration in tow it was now about finding the right models and designers. I’m pleased to say I had four stunners (below) provided by some lovely yummy mummies who were quite prepared to loan me their children on an extremely wet August afternoon to create some of the gorgeous images below along with finding designers who were willing to provide me with their AW14 collections to feature.

If you like the outfits that the models are wearing you will find from top left to right the Alice dress from Tails and Tales, Dolce and Gabbana black wool dress and cream collar shirt from Childsplay Clothing.  On the bottom Greca jumper and shorts from La Coqueta, with the two Orion dress from Miller and pink recorder from Monsoon.

Full details and more images of the shoot can be found on Junior Magazine here and and I look forward to sharing more of my shoots and the creative process with you very soon.

Credits: Benoit Peverelli, Frosted Productions.com, Eddie Judd Photography

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