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How to stop impulse buying | To create a wardrobe you love
As we make plans to meet up with friends and colleagues I am conscious that many of you just aren’t ready. 😱
You have been working from home and been quite happy in lounge wear and the occasional smart top or shirt when on a zoom call. But now it’s time to step out in earnest. But, can I ask before you rush to the shops PLEASE don’t impulse buy, if your first response to this new found freedom is, “I don’t have anything to wear”.
Impulse buying is simply purchasing a product on a whim. It’s not planned, not budgeted for and, often, it’s not needed. There is an urgency to make a purchase, without having the time to consider how useful the item actually is.
If you have used lockdown productively you may have cleared your wardrobe, to know what gaps you have in it. But for some of us this hasn’t been the case and I urge the latter who may potentially impulse buy to meet a need, to STOP ✋🏽 as you just end up going round in a vicious circle buying things which don’t add any value to you or your style.
My job as a stylist is not to push items for you to buy. But to help you to shop more consciously and considered and get you to think differently about your wardrobe. Working with what you have and adding pieces (both staple items and statement) when needed.
In my latest video I take a shirt dress and show you how you can make multiple outfits if you think more creatively. Watch it here. Not forgetting as well I show you in a previous video how you can use a wardrobe staple (the second skin top) and wear it in different ways too. However, before you dash off to watch them, if you want to know how to stop impulse buying, here are some of my free tips;
1. Question your reasons: It pays to really think about whether you’re buying something because it’s on sale, it is trending today on Instagram or because you actually love it enough, to wear it several times. The beauty of online shopping means that you can sleep on a purchase. So if you wake up in the morning and still feel Carrie Bradshaw about it, (in love with the skirt and can’t eat breakfast because you’re still thinking about it) then go ahead. But if you’ve forgotten about it by the following morning, you are more likely to forget it after hanging it in your wardrobe too.
2. Do your research: When you see something you like, don’t buy it immediately. It pays to take the time to do your research and ask who made your clothes. There’s nothing wrong with shopping sales or getting a deal, but when prices are too low, someone is more than likely to be paying the price elsewhere in the supply chain. Simply start by researching eco-friendly and ethical brands. The end goal should be to create a wardrobe filled with quality pieces that promise longevity, as opposed to just quantity.
3. One in one out policy: While it can be hard to ignore the siren call of flash sales, compensate by adopting the one-in, one-out policy. Simply donate or recycle one garment each time you purchase a new one to maintain equilibrium in your wardrobe.
4. Clothes swapping party If decluttering those impulse buys from your wardrobe doesn’t rank high on your list of fun weekend activities, call over some friends and pop open the bubbly for a clothes swapping party? The rules? Everyone brings over a certain amount of clothes and accessories to be bartered with each other. Beyond breaking the cycle of throwaways, the party will also give you the chance to snag some exciting new pieces for yourself at virtually zero cost. Win win.
5. Finally, build a capsule wardrobe, don’t allow trans-seasonal pieces to dictate your shopping list, but look for versatile numbers that will last the entire year. Unless the weather where you live is prone to extremes, the usual roster of wardrobe basics should suffice from summer to winter. Look for a classic black blazer that makes the transition from the boardroom to the bar, an embroidered denim jacket for easy layering, or a well-tailored jumpsuit etc.
Tip of the Day:
Whether you’re a seasoned eco-warrior or a well-intentioned beginner, we can all use a little help to ensure that our choices don’t end up as landfill fodder. Think about renting an outfit if you have a special occasion as those one off items are the ones that take up the most room in your wardrobe and you only wear them once or twice.
If you like these tips and want to know what I am advocating on my shopping channel regarding premium basics that you need for your wardrobe head here. If you would like help with your wardrobe, why not book a virtual session which means I can service you anywhere in the world or a personal wardrobe session. For this month only (May) I have a special offer of £50 off at the checkout if you tap in GET50OFF. Have a look here. But finally if you like what you read and want to be a part of my Style community why not download my free outfit planner here.
I hope you have found this post helpful. Let me know in the comments how you are getting ready to meet people again and what tips you will be taking away?
Until next time xx
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